12 strategies for 2008
Joyce Perrone
Description
Collection
Title:
12 strategies for 2008
Creator:
Joyce Perrone
Date:
12/26/2007
Text:
You have probably heard a lot of these, but always good to REFRESH!
Feel free to ADD to this list. What else can you do to #1- Increase
revenue and #2 Become more efficient to cut waste and subsequently,
costs.
Twelve Key Strategies To Help You Succeed In 2008
1. One-On-One Customer Connections:
At the end of the day, it all comes down to your ability to relate
one-on-one with your customers -- that is what makes them happy and
confident they came to you.
2. Differentiation:
Become known for something that makes it easy to remember you -- carve
out a permanent residence in their memory bank.
3. Harness the Power of Your Website:
Integrate your Website into your everyday one-on-one relationships with
your customers -- invite them to your Website to take advantage of
knowledge that will encourage a repeat visit to you and prevent them
from straying to the competition.
4. Inspirational Competitive Research:
Take an inspirational, out of your market, field trip at least once a
year. See what others are doing outside of your city, and outside of
your own business category.
5. Find Out What Your Customers Really Think About You:
Talk to your customers regarding their likes and dislikes about your
product or service. What would they like to see? What could you have
done better for them?
6. Invest in Your Staff:
All revenue-building & efficiency activities start with the contact
between your staff and the customer. This is a critical point of contact
that determines how far a business relationship proceeds. Invest in the
best contact-point training possible.
7. Manage Your Business From The Front, Not the Back:
Many owners and executives focus on the inside details of their
business. The prime focus should be toward the customer -- and nothing
makes a greater impression on a customer than being introduced to the
manager/owner of the business.
8. Always Find Ways To Refine Your Business:
Never stop innovating and taking risks, yet stay within your concept.
Read trade magazines in industries other than your own category.
Improving doesn't always mean doing something bigger -- just better.
9. Initiate a Permission Based E-mail Program:
E-mail is one of the most effective, and inexpensive ways to stay in
touch with a customer -- and it brings great results. E-mail maintains
top of mind awareness with your customer.
10. Connect With Your Community:
The days of expecting customers to break your door down are over. Be
proactive in getting out to your community and inviting customers to
your business. In a lot of cases, your most loyal customer base may
reside or work within 10-20 minutes of your place of business.
11. Think Technology:
How can technology serve you and your customers better? Example -
electronic medical records, EFT, scanned deposit by the bank, etc.
12. Speak the Universal Language of Courtesy:
Everyone appreciates a smile, eye contact, a please and a thank you.
It's one of those really small gestures that can bring huge results. Be
sure your people on the phone are SMILING. A smile travels thru the
phone line. Have them put a mirror by their phone!
Joyce J Perrone
De La Torre O&P, Inc & PROMISE Consulting, Inc
300 Alpha Drive Pgh PA 15238
412-599-1112 Cell: 412-849-7750
***
Feel free to ADD to this list. What else can you do to #1- Increase
revenue and #2 Become more efficient to cut waste and subsequently,
costs.
Twelve Key Strategies To Help You Succeed In 2008
1. One-On-One Customer Connections:
At the end of the day, it all comes down to your ability to relate
one-on-one with your customers -- that is what makes them happy and
confident they came to you.
2. Differentiation:
Become known for something that makes it easy to remember you -- carve
out a permanent residence in their memory bank.
3. Harness the Power of Your Website:
Integrate your Website into your everyday one-on-one relationships with
your customers -- invite them to your Website to take advantage of
knowledge that will encourage a repeat visit to you and prevent them
from straying to the competition.
4. Inspirational Competitive Research:
Take an inspirational, out of your market, field trip at least once a
year. See what others are doing outside of your city, and outside of
your own business category.
5. Find Out What Your Customers Really Think About You:
Talk to your customers regarding their likes and dislikes about your
product or service. What would they like to see? What could you have
done better for them?
6. Invest in Your Staff:
All revenue-building & efficiency activities start with the contact
between your staff and the customer. This is a critical point of contact
that determines how far a business relationship proceeds. Invest in the
best contact-point training possible.
7. Manage Your Business From The Front, Not the Back:
Many owners and executives focus on the inside details of their
business. The prime focus should be toward the customer -- and nothing
makes a greater impression on a customer than being introduced to the
manager/owner of the business.
8. Always Find Ways To Refine Your Business:
Never stop innovating and taking risks, yet stay within your concept.
Read trade magazines in industries other than your own category.
Improving doesn't always mean doing something bigger -- just better.
9. Initiate a Permission Based E-mail Program:
E-mail is one of the most effective, and inexpensive ways to stay in
touch with a customer -- and it brings great results. E-mail maintains
top of mind awareness with your customer.
10. Connect With Your Community:
The days of expecting customers to break your door down are over. Be
proactive in getting out to your community and inviting customers to
your business. In a lot of cases, your most loyal customer base may
reside or work within 10-20 minutes of your place of business.
11. Think Technology:
How can technology serve you and your customers better? Example -
electronic medical records, EFT, scanned deposit by the bank, etc.
12. Speak the Universal Language of Courtesy:
Everyone appreciates a smile, eye contact, a please and a thank you.
It's one of those really small gestures that can bring huge results. Be
sure your people on the phone are SMILING. A smile travels thru the
phone line. Have them put a mirror by their phone!
Joyce J Perrone
De La Torre O&P, Inc & PROMISE Consulting, Inc
300 Alpha Drive Pgh PA 15238
412-599-1112 Cell: 412-849-7750
***
Citation
Joyce Perrone, “12 strategies for 2008,” Digital Resource Foundation for Orthotics and Prosthetics, accessed November 22, 2024, https://library.drfop.org/items/show/228785.
