Re: Rantings on Licensure
Elizabeth Mansfield
Description
Collection
Title:
Re: Rantings on Licensure
Creator:
Elizabeth Mansfield
Date:
4/13/2006
Text:
Joyce,
You're absolutely right about the need to sell the
reputation and the value, I believe another word for
that would be...MARKET the O&P Profession.
This is the official American Marketing Association
definition of Marketing.
Marketing is an organizational function and a set of
processes for creating, communicating and delivering
value to customers and for managing customer
relationships in ways that benefit the organization
and its stakeholders.
You can't legislate awareness. Licensure alone will
not raise the profile of orthotists and prosthetists
or differentiate them from ATC's or sales reps.
We need to commit to consistently, persistently and
tirelessly communicating to the outside world in order
to create awareness of the valuable and life changing
services orthotists and prosthetists provide every
single day.
Elizabeth Mansfield
--- Joyce Perrone < <Email Address Redacted> > wrote:
> I was recently in a series of very intense meetings
> with an orthopedic
> practice's CEO. I tried repeatedly to explain what
> it is that sets the
> CO apart from a Physical Therapist and especially
> what sets the CO apart
> from an ATC -athletic trainer. There are SO MANY
> MEDICAL professionals
> - ORTHOPEDIC physicians who have NO IDEA why one
> would use a CO over an
> ATC. If the medical practice does the billing
> themselves, why would
> they need some outside CO to do the work?? Their
> PT's can do it!! OR,
> they can get an ATC to do it!!
> The arguments went back and forth and despite having
> the SCOPE OF
> PRACTICE document - the problem lies not just in
> getting a CO attached
> to your name, or ABC to your facility or LICENSURE.
> The problem is that
> while SOME docs get it - SOME of them have worked
> hand in hand with a
> great CO - MOST have not. They send the patient to
> us and never hear
> another word. The CO doesn't go to talk to the doc,
> doesn't stop by the
> office, doesn't send progress notes, video, pics,
> etc of their patient.
> And the notes that DO get sent are rarely written in
> a true scientific
> manner.
> I talked about Licensure- they did not care. Unless
> it would affect
> that THEY would not be able to bill directly for
> that Bledsoe their PT
> put on a patient they did not care.
> Getting licensure is truly not enough. None of it
> is. Unless we really
> sell the reputation and value of it. And THAT, my
> friends, has to be
> done EVERY SINGLE DAY. One patient at a time, one
> doc at a time, one
> nurse at a time. Be sure the Physical Therapist
> knows your value! Be
> scientific, act scientific. Inform the patient.
> Inform the nurses, the
> aides - everyone you can -- as to WHY you are proud
> of being an ABC
> accredited facility, a CO and licensed. Have a
> handout that you give
> your patients - put it on you website on the FRONT
> PAGE - WHY it makes a
> difference. I hate having to argue why an ATC can
> do the same job. I
> know the arguments, I know the facts. A Nurse
> Practitioner does not
> have to argue the difference between them and an
> LPN. Why do you????
>
> Joyce J Perrone
> De La Torre O&P, Inc & PROMISE Consulting 300 Alpha
> Drive Pgh PA 15238
> 412-599-1112
>
>
You're absolutely right about the need to sell the
reputation and the value, I believe another word for
that would be...MARKET the O&P Profession.
This is the official American Marketing Association
definition of Marketing.
Marketing is an organizational function and a set of
processes for creating, communicating and delivering
value to customers and for managing customer
relationships in ways that benefit the organization
and its stakeholders.
You can't legislate awareness. Licensure alone will
not raise the profile of orthotists and prosthetists
or differentiate them from ATC's or sales reps.
We need to commit to consistently, persistently and
tirelessly communicating to the outside world in order
to create awareness of the valuable and life changing
services orthotists and prosthetists provide every
single day.
Elizabeth Mansfield
--- Joyce Perrone < <Email Address Redacted> > wrote:
> I was recently in a series of very intense meetings
> with an orthopedic
> practice's CEO. I tried repeatedly to explain what
> it is that sets the
> CO apart from a Physical Therapist and especially
> what sets the CO apart
> from an ATC -athletic trainer. There are SO MANY
> MEDICAL professionals
> - ORTHOPEDIC physicians who have NO IDEA why one
> would use a CO over an
> ATC. If the medical practice does the billing
> themselves, why would
> they need some outside CO to do the work?? Their
> PT's can do it!! OR,
> they can get an ATC to do it!!
> The arguments went back and forth and despite having
> the SCOPE OF
> PRACTICE document - the problem lies not just in
> getting a CO attached
> to your name, or ABC to your facility or LICENSURE.
> The problem is that
> while SOME docs get it - SOME of them have worked
> hand in hand with a
> great CO - MOST have not. They send the patient to
> us and never hear
> another word. The CO doesn't go to talk to the doc,
> doesn't stop by the
> office, doesn't send progress notes, video, pics,
> etc of their patient.
> And the notes that DO get sent are rarely written in
> a true scientific
> manner.
> I talked about Licensure- they did not care. Unless
> it would affect
> that THEY would not be able to bill directly for
> that Bledsoe their PT
> put on a patient they did not care.
> Getting licensure is truly not enough. None of it
> is. Unless we really
> sell the reputation and value of it. And THAT, my
> friends, has to be
> done EVERY SINGLE DAY. One patient at a time, one
> doc at a time, one
> nurse at a time. Be sure the Physical Therapist
> knows your value! Be
> scientific, act scientific. Inform the patient.
> Inform the nurses, the
> aides - everyone you can -- as to WHY you are proud
> of being an ABC
> accredited facility, a CO and licensed. Have a
> handout that you give
> your patients - put it on you website on the FRONT
> PAGE - WHY it makes a
> difference. I hate having to argue why an ATC can
> do the same job. I
> know the arguments, I know the facts. A Nurse
> Practitioner does not
> have to argue the difference between them and an
> LPN. Why do you????
>
> Joyce J Perrone
> De La Torre O&P, Inc & PROMISE Consulting 300 Alpha
> Drive Pgh PA 15238
> 412-599-1112
>
>
Citation
Elizabeth Mansfield, “Re: Rantings on Licensure,” Digital Resource Foundation for Orthotics and Prosthetics, accessed November 2, 2024, https://library.drfop.org/items/show/226690.
