Testimonials, testimercials?
George Boyer
Description
Collection
Title:
Testimonials, testimercials?
Creator:
George Boyer
Date:
2/15/2000
Text:
John - It seems to me that the bottom line is that you are considering the
idea of commercials, like ads for eyeglasses, etc. What you have in mind
are not occasional stories, human interest things about the loss of a limb
which reliably captures attention of readers, but rather repeated
commercial ad spots with the message that 'Joe's Legs' is the place to go.
This is what I read as being behind this exchange. Is this really the
professional way to go?? To me this whole thing emphasizes the necessity
of separating the offering of professional P and O services from the
marketing of devices and merchandise. George B.
idea of commercials, like ads for eyeglasses, etc. What you have in mind
are not occasional stories, human interest things about the loss of a limb
which reliably captures attention of readers, but rather repeated
commercial ad spots with the message that 'Joe's Legs' is the place to go.
This is what I read as being behind this exchange. Is this really the
professional way to go?? To me this whole thing emphasizes the necessity
of separating the offering of professional P and O services from the
marketing of devices and merchandise. George B.
Citation
George Boyer, “Testimonials, testimercials?,” Digital Resource Foundation for Orthotics and Prosthetics, accessed November 27, 2024, https://library.drfop.org/items/show/213735.
