Re: Testimonials - it is to laugh!
George Boyer
Description
Collection
Title:
Re: Testimonials - it is to laugh!
Creator:
George Boyer
Date:
2/7/2000
Text:
Ha!!! I can see it now (except I never watch television): I can hop
farther
and higher on my leg from JOE BLOW than I could with my real leg!!!!
Accompanying images can be imagined, and sound effects TA DAHHHHH!!!
And all
there is to worry about in all this is possible liability?? Verrrrry
professional. GB.
Tony Barr wrote:
> John please look at our testimonial page on our web site at
> www.oandp.com/barr
> Many of the Foundation's sponsoring prosthetists have been contacted
by
> patients as the direct result of them and their doctors/surgeons
reading
> these testimonials. We also provide hand outs at various trade,
professional
> and consumer support events.We had discovered in Florida,
preregulation,
> that many surgeons were relunctant to refer patients after surgery to
> prosthetists/orthotists since it was not a regulated health care
profession.
> Doctors tend to stay far away from referring patients to particular
services
> that may come back to them as a liability issue in making that
> recommendation!!
>
> I am sure you will determine that the testimonial approach from
patients
> and practitioners can be very impressive.
> In regard to the legal commercial use to promote a particular
provider's
> business enterprise, I am not aware of any legal restrictions to use
patient
> testimonials or price posting for particular O&P services,however the
> manufacturers may have restrictions.The regulated medical profession
does
> have restrictions.
> Since your profession is not regulated in most states, I would think
this
> type of promotional effort is wide open to you and unfortunately also
to
> many unqualified providers of O&P health care services.
> Perhaps your professional association can provide some direction.
>
> Tony Barr
> President
> The Barr Foundation
> www.oandp.com/barr
>
> > John T. Brinkmann, CPO wrote:
> >
> > > I would like some of your thoughts on using the reports of
> > > patients/clients in local advertising. I'm interested in hearing
some
> > > of the experiences of smaller facilities. Are there implications,
legal
> > > or otherwise, in compensating those whose reports/pictures are
used? Is
> > > it necessary and/or prudent to have a written understanding
between the
> > > facility and the spokesperson? What are the differences between
putting
> > > together a brochure and contacting local news media sources? Any
> > > advice?
> > >
> > > Your input is appreciated.
> > >
> > > John T. Brinkmann, CPO
> >
> >
farther
and higher on my leg from JOE BLOW than I could with my real leg!!!!
Accompanying images can be imagined, and sound effects TA DAHHHHH!!!
And all
there is to worry about in all this is possible liability?? Verrrrry
professional. GB.
Tony Barr wrote:
> John please look at our testimonial page on our web site at
> www.oandp.com/barr
> Many of the Foundation's sponsoring prosthetists have been contacted
by
> patients as the direct result of them and their doctors/surgeons
reading
> these testimonials. We also provide hand outs at various trade,
professional
> and consumer support events.We had discovered in Florida,
preregulation,
> that many surgeons were relunctant to refer patients after surgery to
> prosthetists/orthotists since it was not a regulated health care
profession.
> Doctors tend to stay far away from referring patients to particular
services
> that may come back to them as a liability issue in making that
> recommendation!!
>
> I am sure you will determine that the testimonial approach from
patients
> and practitioners can be very impressive.
> In regard to the legal commercial use to promote a particular
provider's
> business enterprise, I am not aware of any legal restrictions to use
patient
> testimonials or price posting for particular O&P services,however the
> manufacturers may have restrictions.The regulated medical profession
does
> have restrictions.
> Since your profession is not regulated in most states, I would think
this
> type of promotional effort is wide open to you and unfortunately also
to
> many unqualified providers of O&P health care services.
> Perhaps your professional association can provide some direction.
>
> Tony Barr
> President
> The Barr Foundation
> www.oandp.com/barr
>
> > John T. Brinkmann, CPO wrote:
> >
> > > I would like some of your thoughts on using the reports of
> > > patients/clients in local advertising. I'm interested in hearing
some
> > > of the experiences of smaller facilities. Are there implications,
legal
> > > or otherwise, in compensating those whose reports/pictures are
used? Is
> > > it necessary and/or prudent to have a written understanding
between the
> > > facility and the spokesperson? What are the differences between
putting
> > > together a brochure and contacting local news media sources? Any
> > > advice?
> > >
> > > Your input is appreciated.
> > >
> > > John T. Brinkmann, CPO
> >
> >
Citation
George Boyer, “Re: Testimonials - it is to laugh!,” Digital Resource Foundation for Orthotics and Prosthetics, accessed November 27, 2024, https://library.drfop.org/items/show/213734.
