Generation II...
Tom Keller
Description
Collection
Title:
Generation II...
Creator:
Tom Keller
Date:
9/18/2003
Text:
Dear O&P practitioners,
As many of you know, Generation II has been doing heavy promotion of their new functional knee braces.
However, what you probably don't know, is that GII has started a new 'Insurance Services Department'. They are actively engaged in promoting reps to pursue doctors for opportunities to fit patients and to bill insurance and Medicare for functional and osteoarthritis bracing, effective July 1st!
This is a huge change from their historic position of supporting the O&P community. GII has had reps doing some billing on a limited local basis, but now the company has introduced a billing program at the corporate level, utilizing state and national contracts already in place.
Their new CEO, formerly with DonJoy, is setting GII's strategic direction.
They are trying to do this in 'stealth mode', keeping the O&P industry in the dark for a while as they shift business to direct billing. The financial incentives for the reps are very strong; commissions are paid on the total billing amount, not the wholesale price of the brace, and it also counts towards their sales quota!
So, if you feel a hand in your pocket besides your own, or if you notice a drop in knee brace referrals from your doctors, it may be the new Generation II!
T. Keller
N.W. Ortho, Inc.
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OANDP-L is a forum for the discussion of topics
related to Orthotics and Prosthetics.
Public commercial postings are forbidden. Responses to inquiries
should not be sent to the entire oandp-l list. Professional credentials
or affiliations should be used in all communications.
As many of you know, Generation II has been doing heavy promotion of their new functional knee braces.
However, what you probably don't know, is that GII has started a new 'Insurance Services Department'. They are actively engaged in promoting reps to pursue doctors for opportunities to fit patients and to bill insurance and Medicare for functional and osteoarthritis bracing, effective July 1st!
This is a huge change from their historic position of supporting the O&P community. GII has had reps doing some billing on a limited local basis, but now the company has introduced a billing program at the corporate level, utilizing state and national contracts already in place.
Their new CEO, formerly with DonJoy, is setting GII's strategic direction.
They are trying to do this in 'stealth mode', keeping the O&P industry in the dark for a while as they shift business to direct billing. The financial incentives for the reps are very strong; commissions are paid on the total billing amount, not the wholesale price of the brace, and it also counts towards their sales quota!
So, if you feel a hand in your pocket besides your own, or if you notice a drop in knee brace referrals from your doctors, it may be the new Generation II!
T. Keller
N.W. Ortho, Inc.
********************
To unsubscribe, send a message to: <Email Address Redacted> with
the words UNSUB OANDP-L in the body of the
message.
If you have a problem unsubscribing,or have other
questions, send e-mail to the moderator
Paul E. Prusakowski,CPO at <Email Address Redacted>
OANDP-L is a forum for the discussion of topics
related to Orthotics and Prosthetics.
Public commercial postings are forbidden. Responses to inquiries
should not be sent to the entire oandp-l list. Professional credentials
or affiliations should be used in all communications.
Citation
Tom Keller, “Generation II...,” Digital Resource Foundation for Orthotics and Prosthetics, accessed November 24, 2024, https://library.drfop.org/items/show/221725.
