Cascade
Don
Description
Collection
Title:
Cascade
Creator:
Don
Date:
1/7/2002
Text:
In response to Cascade providing orthotics to physical therapists:
I believe that in areas where Cascade DAFOs are predominately utilized that we, (the Orthotic Professionals), failed to provide the type of service the Physical Therapy Industry desired. We are in a service industry and if we wish to continue to provide service to a particular group we must provide the type of service they desire. In business the one who controls the referral is the one who determines what type of service is to be utilized. We can debate whether the service that is utilized is the best for the patient, but we cannot control which service is utilized. Much to our chagrin the Cascade service system seems to be working.
I suggest that if we do not like a competitor taking our business that we review our personal biases and perceptions and then try to provide a service that the referral source would prefer to use.
On a happier note, I would like to wish everyone a wonderful New Year filled with success and joy!
Respectfully,
Don Dixon, CPO
I believe that in areas where Cascade DAFOs are predominately utilized that we, (the Orthotic Professionals), failed to provide the type of service the Physical Therapy Industry desired. We are in a service industry and if we wish to continue to provide service to a particular group we must provide the type of service they desire. In business the one who controls the referral is the one who determines what type of service is to be utilized. We can debate whether the service that is utilized is the best for the patient, but we cannot control which service is utilized. Much to our chagrin the Cascade service system seems to be working.
I suggest that if we do not like a competitor taking our business that we review our personal biases and perceptions and then try to provide a service that the referral source would prefer to use.
On a happier note, I would like to wish everyone a wonderful New Year filled with success and joy!
Respectfully,
Don Dixon, CPO
Citation
Don, “Cascade,” Digital Resource Foundation for Orthotics and Prosthetics, accessed November 5, 2024, https://library.drfop.org/items/show/218235.
