Academy News: Ethics to be discussed at meeting

Tom Gorski, CAE

Description

Title:

Academy News: Ethics to be discussed at meeting

Creator:

Tom Gorski, CAE

Date:

1/15/2002

Text:

This message describes one of the featured sessions at the Academy's
Annual Meeting, March 20-23 in Orlando.

WHAT DO YOU DO WHEN YOU AND THE DOCTOR DON'T AGREE?

Professional ethics is not an easy topic because it is not a
black-and-white, yes-no, one correct answer sort of topic. We all
consider ourselves to be ethical, yet the friction between what's good
for the patient versus what's good for business often creates
operational dilemmas. For example, a referral source that sends you 30
scoliosis referrals a month tells you the patient needs a nighttime
brace. You feel that, given the patient history, it's an inappropriate
brace. You make the recommendation to the referral, but they say to do
the brace. Should you fit the brace?
Another common situation is when the patient wants the top-of-the-line
device. The referral source expects you to do what's effective, but the
payer wants the cheapest device. What's the ethical solution?

Wilton Bunch, MD, PhD, noted author and ethicist, returns to the
Academy's Annual Meeting to talk about ethics in terms of being a
professional and the business world. Dr. Bunch's previous talk to
Academy members was met with rave reviews and sparked intense
discussions during and after the meeting. He is known for his phrasing
of issues, placing difficult concepts into everyday terms, and posing
questions to his audience in an interactive manner. Bunch's unique
background makes him an ideal ethics speaker before an O&P group. He has
been a pediatric orthopedic surgeon, past president of the Scoliosis
Research Society, Dean of a major university, and holds a divinity
degree and a PhD in Physiology. He was a big influence in the
development of pediatric orthopedic surgery procedures for neuromuscular
disorders, as well as a strong influence in ABC certification exams at a
time when physicians administered the exams.

Adding to the uniqueness of Bunch's talk will be the use of audience
response pads to survey the audience (similar to how it is done on TV's
Who Wants to Be a Millionaire). Bunch will pose ethical dilemmas to the
audience and the audience will respond by pressing a button on the pad.
The results of the survey will be instantly displayed on the giant
screens next to the stage. It's hard to balance professional ethics
with business ethics. Do you have the sensitivity, judgment, motivation
and courage to be an ethical practitioner?

Additional information about the scientific sessions at the Academy's
Annual Meeting, March 20-23 in Orlando can be found on its website at
www.oandp.org < <URL Redacted>>. Members save $340 over nonmembers
if they register by Feb 22 - more than the cost of membership.

Posted by
Tom Gorski, CAE
Executive Director
American Academy of Orthotists and Prosthetists

                          

Citation

Tom Gorski, CAE, “Academy News: Ethics to be discussed at meeting,” Digital Resource Foundation for Orthotics and Prosthetics, accessed November 23, 2024, https://library.drfop.org/items/show/218209.