Re: US Politics-ABC Registry
John Hatch
Description
Collection
Title:
Re: US Politics-ABC Registry
Creator:
John Hatch
Date:
4/15/1999
Text:
I think you did a great job balancing all these different aspects of
this issue. John Hatch CPO
<Email Address Redacted> wrote:
>
> To our credentialed practitioners and accredited facilities:
>
> Several people have posted messages expressing concern for the sponsorship
> advertising in the new 1999 Registry and Reference Guide.
>
> The ABC executive committee agrees that the ABC should carefully avoid any
> inferences of endorsing products. However, certain realities have required
> that we at least offer sponsor space in the Registry to help offset a
> publication that costs more than $50,000 (excluding staff salaries and
> related costs to prepare the publication) to produce and is distributed free
> of charge to all certified practitioners and accredited facilities.
> Furthermore, The Registry serves as a major marketing tool in that we also
> make it available to third party payors, managed care companies, case
> managers and consumer groups such as the Amputee Coalition of America, the
> Barr Foundation and United Amputee Services Association. Thus, we are
> committed to producing the best Registry possible.
>
> Yet in order to minimize perceptions of product endorsement, these sponsor
> placements are governed by several rules:
>
> · Unlike other publications, only the dividing tabs and inside front\back
> covers are used for these placements.
>
> · Suppliers and manufacturers are invited, on a first-come-first-served
> basis. No preferences are extended to any one supplier or manufacturer.
>
> · ABC certified practitioners and/or facilities may not make placements since
> this could infer that the ABC endorses a specific provider.
>
> · Although it is a bit difficult to separate a product from a supplier or
> manufacturer, the placements are intended to emphasize the company and not
> the product. Again this avoids any explicit or implicit ABC endorsement of
> a product.
>
> Finally, with respect to costs, the decision to offer sponsor placements in
> the Registry was also based on the need to help defray these costs and avoid
> having to increase certification and accreditation fees. In so doing, we
> believe that a reasonable placement program has been created that helps make
> publication of the Registry more cost-effective without creating an ABC
> endorsement conflict.
>
> Sincerely,
>
> William D. Beiswenger, CPO, FAAOP
> President
> ABC
this issue. John Hatch CPO
<Email Address Redacted> wrote:
>
> To our credentialed practitioners and accredited facilities:
>
> Several people have posted messages expressing concern for the sponsorship
> advertising in the new 1999 Registry and Reference Guide.
>
> The ABC executive committee agrees that the ABC should carefully avoid any
> inferences of endorsing products. However, certain realities have required
> that we at least offer sponsor space in the Registry to help offset a
> publication that costs more than $50,000 (excluding staff salaries and
> related costs to prepare the publication) to produce and is distributed free
> of charge to all certified practitioners and accredited facilities.
> Furthermore, The Registry serves as a major marketing tool in that we also
> make it available to third party payors, managed care companies, case
> managers and consumer groups such as the Amputee Coalition of America, the
> Barr Foundation and United Amputee Services Association. Thus, we are
> committed to producing the best Registry possible.
>
> Yet in order to minimize perceptions of product endorsement, these sponsor
> placements are governed by several rules:
>
> · Unlike other publications, only the dividing tabs and inside front\back
> covers are used for these placements.
>
> · Suppliers and manufacturers are invited, on a first-come-first-served
> basis. No preferences are extended to any one supplier or manufacturer.
>
> · ABC certified practitioners and/or facilities may not make placements since
> this could infer that the ABC endorses a specific provider.
>
> · Although it is a bit difficult to separate a product from a supplier or
> manufacturer, the placements are intended to emphasize the company and not
> the product. Again this avoids any explicit or implicit ABC endorsement of
> a product.
>
> Finally, with respect to costs, the decision to offer sponsor placements in
> the Registry was also based on the need to help defray these costs and avoid
> having to increase certification and accreditation fees. In so doing, we
> believe that a reasonable placement program has been created that helps make
> publication of the Registry more cost-effective without creating an ABC
> endorsement conflict.
>
> Sincerely,
>
> William D. Beiswenger, CPO, FAAOP
> President
> ABC
Citation
John Hatch, “Re: US Politics-ABC Registry,” Digital Resource Foundation for Orthotics and Prosthetics, accessed November 27, 2024, https://library.drfop.org/items/show/211562.
