Re: David vs Goliath
Northwest Orthotics
Description
Collection
Title:
Re: David vs Goliath
Creator:
Northwest Orthotics
Date:
3/31/1998
Text:
On Wed, 25 Mar 1998 14:29:35 EST TJWCNW95 < <Email Address Redacted> > writes:
>Hi all,
> I am an independant company, 2 years running. We have done
>exceptionally
>well since opening. My main marketing strategy has been to make the
>best
>prosthesis or orthosis for the person in need and give excellent after
>delivery service. Word of mouth takes it from there. The doctors
>around here
>are not much for accepting appointments to introduce myself and I know
>individual mailers never get to them. Of course I have some that know
>me and
>keep me very busy but there are many others I just don't know how to
>get their
>attention. I'm looking for ideas that have helped you other
>independants get
>noticed and what marketing stratagies have worked for you. I like to
>let my
>work speak for itself rather than tooting my own horn but I have to
>successfully reach the referrals first.
> I'm looking forward to reading your responses
>
> Tom W C.P.
>
Tom,
We have had great success with a quarterly newsletter to our patients,
referring physicians and therapists. We include main articles of
interest to all, life sketches of patients, info on new products and info
about related issues such as Medicare policy etc. This has been a great
way to provide information and get the word out about our services.
LLF CP
_____________________________________________________________________
You don't need to buy Internet access to use free Internet e-mail.
Get completely free e-mail from Juno at <URL Redacted>
Or call Juno at (800) 654-JUNO [654-5866]
>Hi all,
> I am an independant company, 2 years running. We have done
>exceptionally
>well since opening. My main marketing strategy has been to make the
>best
>prosthesis or orthosis for the person in need and give excellent after
>delivery service. Word of mouth takes it from there. The doctors
>around here
>are not much for accepting appointments to introduce myself and I know
>individual mailers never get to them. Of course I have some that know
>me and
>keep me very busy but there are many others I just don't know how to
>get their
>attention. I'm looking for ideas that have helped you other
>independants get
>noticed and what marketing stratagies have worked for you. I like to
>let my
>work speak for itself rather than tooting my own horn but I have to
>successfully reach the referrals first.
> I'm looking forward to reading your responses
>
> Tom W C.P.
>
Tom,
We have had great success with a quarterly newsletter to our patients,
referring physicians and therapists. We include main articles of
interest to all, life sketches of patients, info on new products and info
about related issues such as Medicare policy etc. This has been a great
way to provide information and get the word out about our services.
LLF CP
_____________________________________________________________________
You don't need to buy Internet access to use free Internet e-mail.
Get completely free e-mail from Juno at <URL Redacted>
Or call Juno at (800) 654-JUNO [654-5866]
Citation
Northwest Orthotics, “Re: David vs Goliath,” Digital Resource Foundation for Orthotics and Prosthetics, accessed November 5, 2024, https://library.drfop.org/items/show/210379.
